The ICC, home to our Birmingham Christmas and New Year’s Eve parties, the Glitter Ball has been transformed in to a magical, winter wonderland!
A spectacular array of 25 Christmas trees adorn the mall, all individually decorated by local businesses and pupils from schools across the West Midlands for the NSPCC’s Festival of Trees.
Launched on Thursday 4th December by BBC WM Breakfast DJ, Pete Morgan alongside local school children, The Festival of Trees will raise funds for the NSPCC’s ChildLine Schools Service, which aims to visit every primary school in the West Midlands and the UK by 2016, helping 9-11 year olds to understand abuse and know how to find help if needed.
Jean Nutt, a NSPCC ChildLine School Service volunteer, said: “The NSPCC Festival of Trees truly is a great example of different groups in a local community coming together in the name of an important cause.
“All proceeds from the event will go towards our ground-breaking ChildLine Schools Service. As volunteers for the service we visit local primary school children – giving assemblies and workshops to help them understand abuse, and letting them know what to do if they need help.
“As I visit schools in the run up to Christmas, it is so heartwarming to see so many children excited about the festivities to come. But whilst Christmas is such a special time for most of us, it is sadly not a happy time for every child. By supporting the NSPCC Festival of Trees, we can help to make a difference to the most vulnerable local children.”
Lisa Williams, who will be Head of Branch at John Lewis Birmingham, said: “We are delighted to support this year’s NSPCC Festival of Trees. This event will bring the magic of Christmas alive for the people of Birmingham, whilst reminding everyone of the importance of childhood during this festive time.
“The NSPCC does fantastic work with children and young people here in Birmingham and I know the money raised will be used to improve the lives of children right here in the city.”
Jenny Sedgwick, NSPCC Fundraising Manager said: “We’re so excited that the NSPCC Festival of Trees is back. The event was a huge success last year and it is fantastic to be back looking even bigger and better. I’d like to say a huge thank you to everyone who has already been so generous with their time, support and decoration making skills!
“I’d also like to say a big thank you to John Lewis and all our sponsors for their commitment to supporting the NSPCC, to the ICC for giving us such a fantastic venue to host the trees and to the Forestry Commission for providing us with the beautiful trees.”
“We’re asking people to take a break from their Christmas shopping to stop by at the ICC mall to enjoy the beautiful trees and we’d love it if they could make a donation. Every child deserves an amazing childhood. By giving now – everyone can make a difference to local children’s lives long after Christmas has been and gone and the decorations have been packed away.
To donate, simply text CHILDHOOD to 70744 to donate £4*.”